The amp programme
A three-step programme designed to set you up as a thought leading CEO in just 180 days. Each step of the way, you will achieve defined milestones and build important assets that will be key to establishing your CEO brand.
discover your story
The first phase will help you discover your authentic voice and build your story. This will involve us running workshops for you and your team to analyse your business, key competitors and target audiences to ensure this voice resonates.
To get media coverage you need to understand what journalists need to hear. In the first two months a one-on-one day with a tier 1 journalist covering your industry will give you the insight needed to become media-ready. That partnership will be built throughout amp helping you further define your new, authentic editorial voice.
craft your story
We are ready to start creation and distribution. The amp team will begin writing and designing your blog posts and articles. Our social media expert will conduct a bespoke social media audit, host workshops for your team and help with any revamp of digital messaging. The aim: your online profile should match your offline personality.
Also, your media training shifts into a higher gear. A bespoke training day at the London studios of our partner agency freuds means you benefit from the expertise that has helped many of the world’s biggest brands. The freuds experts will help build your on-camera persona and prepare you for an upcoming “live” scenario that will test your newly-developed skills.
tell your story
Time to move from theory to practice. A roundtable of influencers and journalists will serve as a platform to tell your story on industry issues, using the skills you have built on amp. Text and video content created from this event will showcase this thought leadership and can be distributed through company websites, social media or other channels.
Our partnership with The Times means your story will be presented to the biggest audience of c-suite decision-makers in the UK. We publish 80 reports a year in The Times (print) covering an array of business and industry topics, so we can ensure your message reaches an audience tuned to your business.
What you get
- Brand identity and narrative agenda workshop
- Competitor CEO profiling
- Editorial calendar
- Content style guide
- Introductions made and relationships built with key journalists
- Social media audit, optimisation and training
- Bespoke media training at freuds’ studios
- Content creation: articles and blogs
- Content distribution in The Times (print and online) and raconteur.net
- Filmed roundtable with video distribution
- Online content in front of 110,000 senior business decision makers